The footwear industry around the world presents a remarkable digital transformation so as not to lose competitiveness in the market, more and more people are immersed in the purchase of footwear virtually. The study focused on designing a new shopping experience through footwear customization, which provided new practices. Having a qualitative-Analytical method, where a survey was developed, finding customer satisfaction results, as well as the agile method of application software oriented in business design for footwear, where an e-commerce store called "CustShoes"was developed that allows the user to experience the purchase of personalized shoes in real time making changes such as: size, colors, material, text, etc. In this way the customer can buy a customized product that arrives at home satisfying their needs.
|Idioma original||Inglés estadounidense|
|Título de la publicación alojada||MSIE 2023 - 2023 5th International Conference on Management Science and Industrial Engineering|
|Editorial||Association for Computing Machinery|
|ISBN (versión digital)||9798400708381|
|Estado||Indizado - 27 abr. 2023|
|Publicado de forma externa||Sí|
|Evento||5th International Conference on Management Science and Industrial Engineering, MSIE 2023 - Chiang Mai, Tailandia|
Duración: 27 abr. 2023 → 29 abr. 2023
Serie de la publicación
|Nombre||ACM International Conference Proceeding Series|
|Conferencia||5th International Conference on Management Science and Industrial Engineering, MSIE 2023|
|Período||27/04/23 → 29/04/23|
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