Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist

Heber Luis Olavarria-Benavides, Angela Gianella Contreras Carassa, Franklin Cordova-Buiza

Producción científica: Libro o Capítulo del libro Contribución a la conferenciarevisión exhaustiva

7 Citas (Scopus)

Resumen

Tourism in recent years has given Peru greater economic income; However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting the entire sector, this has forced to rethink strategies that contribute to its reactivation; One of them are the so-called travel influencers who have achieved great acceptance among tourists. This event has motivated this study with the aim of analyzing how these digital icons contribute to the reactivation of national (internal) tourism as a factor in choosing the destination. For this, 339 surveys were carried out through a quantitative, descriptive, and cross-sectional approach, the results of which determined that the function they fulfill has a significant impact on this sector through the visual and didactic material they promote.

Idioma originalInglés estadounidense
Título de la publicación alojadaProceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
EditorialInstitute of Electrical and Electronics Engineers Inc.
ISBN (versión digital)9781665429146
DOI
EstadoIndizado - 2021
Publicado de forma externa
Evento5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021 - Lima, Perú
Duración: 17 nov. 202119 nov. 2021

Serie de la publicación

NombreProceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

Conferencia

Conferencia5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
País/TerritorioPerú
CiudadLima
Período17/11/2119/11/21

Nota bibliográfica

Publisher Copyright:
© 2021 IEEE.

Huella

Profundice en los temas de investigación de 'Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist'. En conjunto forman una huella única.

Citar esto