Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist

Heber Luis Olavarria-Benavides; Angela Gianella Contreras Carassa; Franklin Cordova-Buiza

doi:10.1109/SHIRCON53068.2021.9652385

Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist

Heber Luis Olavarria-Benavides, Angela Gianella Contreras Carassa, Franklin Cordova-Buiza

Producción científica: Libro o Capítulo del libro › Contribución a la conferencia › revisión exhaustiva

10 Citas (Scopus)

Resumen

Tourism in recent years has given Peru greater economic income; However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting the entire sector, this has forced to rethink strategies that contribute to its reactivation; One of them are the so-called travel influencers who have achieved great acceptance among tourists. This event has motivated this study with the aim of analyzing how these digital icons contribute to the reactivation of national (internal) tourism as a factor in choosing the destination. For this, 339 surveys were carried out through a quantitative, descriptive, and cross-sectional approach, the results of which determined that the function they fulfill has a significant impact on this sector through the visual and didactic material they promote.

Idioma original	Inglés estadounidense
Título de la publicación alojada	Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
Editorial	Institute of Electrical and Electronics Engineers Inc.
ISBN (versión digital)	9781665429146
DOI	https://doi.org/10.1109/SHIRCON53068.2021.9652385
Estado	Indizado - 2021
Publicado de forma externa	Sí
Evento	5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021 - Lima, Perú Duración: 17 nov. 2021 → 19 nov. 2021

Serie de la publicación

Nombre	Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

Conferencia

Conferencia	5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
País/Territorio	Perú
Ciudad	Lima
Período	17/11/21 → 19/11/21

Nota bibliográfica

Publisher Copyright:
© 2021 IEEE.

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10.1109/SHIRCON53068.2021.9652385

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Olavarria-Benavides, H. L., Carassa, A. G. C., & Cordova-Buiza, F. (2021). Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist. En Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021 (Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/SHIRCON53068.2021.9652385

Olavarria-Benavides, Heber Luis ; Carassa, Angela Gianella Contreras ; Cordova-Buiza, Franklin. / Travel influencers as a factor in choosing a tourist destination post covid-19 : Analysis of the national tourist. Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021. Institute of Electrical and Electronics Engineers Inc., 2021. (Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021).

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title = "Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist",

abstract = "Tourism in recent years has given Peru greater economic income; However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting the entire sector, this has forced to rethink strategies that contribute to its reactivation; One of them are the so-called travel influencers who have achieved great acceptance among tourists. This event has motivated this study with the aim of analyzing how these digital icons contribute to the reactivation of national (internal) tourism as a factor in choosing the destination. For this, 339 surveys were carried out through a quantitative, descriptive, and cross-sectional approach, the results of which determined that the function they fulfill has a significant impact on this sector through the visual and didactic material they promote.",

keywords = "Influencer, digital communication, digital marketing, social networks, tourism",

author = "Olavarria-Benavides, {Heber Luis} and Carassa, {Angela Gianella Contreras} and Franklin Cordova-Buiza",

note = "Publisher Copyright: {\textcopyright} 2021 IEEE.; 5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021 ; Conference date: 17-11-2021 Through 19-11-2021",

year = "2021",

doi = "10.1109/SHIRCON53068.2021.9652385",

language = "American English",

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Olavarria-Benavides, HL, Carassa, AGC & Cordova-Buiza, F 2021, Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist. En Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021. Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021, Institute of Electrical and Electronics Engineers Inc., 5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021, Lima, Perú, 17/11/21. https://doi.org/10.1109/SHIRCON53068.2021.9652385

Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist. / Olavarria-Benavides, Heber Luis; Carassa, Angela Gianella Contreras; Cordova-Buiza, Franklin.
Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021. Institute of Electrical and Electronics Engineers Inc., 2021. (Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021).

Producción científica: Libro o Capítulo del libro › Contribución a la conferencia › revisión exhaustiva

TY - GEN

T1 - Travel influencers as a factor in choosing a tourist destination post covid-19

T2 - 5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

AU - Olavarria-Benavides, Heber Luis

AU - Carassa, Angela Gianella Contreras

AU - Cordova-Buiza, Franklin

PY - 2021

Y1 - 2021

N2 - Tourism in recent years has given Peru greater economic income; However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting the entire sector, this has forced to rethink strategies that contribute to its reactivation; One of them are the so-called travel influencers who have achieved great acceptance among tourists. This event has motivated this study with the aim of analyzing how these digital icons contribute to the reactivation of national (internal) tourism as a factor in choosing the destination. For this, 339 surveys were carried out through a quantitative, descriptive, and cross-sectional approach, the results of which determined that the function they fulfill has a significant impact on this sector through the visual and didactic material they promote.

AB - Tourism in recent years has given Peru greater economic income; However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting the entire sector, this has forced to rethink strategies that contribute to its reactivation; One of them are the so-called travel influencers who have achieved great acceptance among tourists. This event has motivated this study with the aim of analyzing how these digital icons contribute to the reactivation of national (internal) tourism as a factor in choosing the destination. For this, 339 surveys were carried out through a quantitative, descriptive, and cross-sectional approach, the results of which determined that the function they fulfill has a significant impact on this sector through the visual and didactic material they promote.

KW - Influencer

KW - digital communication

KW - digital marketing

KW - social networks

KW - tourism

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DO - 10.1109/SHIRCON53068.2021.9652385

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AN - SCOPUS:85124399396

T3 - Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

BT - Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

PB - Institute of Electrical and Electronics Engineers Inc.

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ER -

Olavarria-Benavides HL, Carassa AGC, Cordova-Buiza F. Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist. En Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021. Institute of Electrical and Electronics Engineers Inc. 2021. (Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021). doi: 10.1109/SHIRCON53068.2021.9652385

Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist

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