Technological Model Based on Artificial Intelligence for the Generation of Commercial Texts in Marketing Campaigns in Medical Clinics in the City of Huancayo

Josue C.Huanuco Rojas, Karen L.Picho Pena, Carlos Gustavo Hilares Sulca, Jorge M.Vega Rosales

Producción científica: Libro o Capítulo del libro Contribución a la conferenciarevisión exhaustiva

Resumen

This study presents a technological model based on artificial intelligence (AI) for the generation of commercial texts within marketing campaigns targeted at medical clinics in the city of Huancayo. The model aims to streamline and enhance the process of creating persuasive and informative content to effectively engage target audiences. By leveraging AI capabilities such as natural language processing and machine learning algorithms, the system autonomously generates compelling marketing texts that resonate with the specific needs and preferences of the local community in Huancayo. Through a combination of data analysis, linguistic patterns, and user feedback, the model continues to refine its production to optimize relevance and effectiveness. This innovative approach not only reduces the time and resources required for text generation but also ensures consistency and coherence across various marketing channels. The integration of AI technology enables medical clinics in Huancayo to establish a stronger digital presence, attract potential patients, and foster lasting relationships with existing clientele. In summary, this technological model represents a significant advancement in marketing strategies tailored to the healthcare sector in regional contexts such as that of Huancayo.

Idioma originalInglés estadounidense
Título de la publicación alojadaProceedings - 2024 7th International Conference on Software and System Engineering, ICoSSE 2024
EditorialInstitute of Electrical and Electronics Engineers Inc.
Páginas88-94
-7
ISBN (versión digital)9798350386592
DOI
EstadoIndizado - 2024
Evento7th International Conference on Software and System Engineering, ICoSSE 2024 - Paris, Francia
Duración: 19 abr. 202421 abr. 2024

Serie de la publicación

NombreProceedings - 2024 7th International Conference on Software and System Engineering, ICoSSE 2024

Conferencia

Conferencia7th International Conference on Software and System Engineering, ICoSSE 2024
País/TerritorioFrancia
CiudadParis
Período19/04/2421/04/24

Nota bibliográfica

Publisher Copyright:
© 2024 IEEE.

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