Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021

Franklin Cordova-Buiza; Rocio Del Pilar Paredes-Vasquez

doi:10.1109/ProComm53155.2022.00062

Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021

Franklin Cordova-Buiza, Rocio Del Pilar Paredes-Vasquez

Producción científica: Libro o Capítulo del libro › Contribución a la conferencia › revisión exhaustiva

5 Citas (Scopus)

Resumen

SMEs often strive to achieve the loyalty of technological and constantly changing consumers. This research systematizes what is written in scientific literature on loyalty strategies in Latin American SMEs, between 2012 and 2021. For this purpose, databases such as Scopus, Scielo, ProQuest, Dialnet were used, where 25 research articles were systematized by using inclusion and exclusion criteria, such as year, country and language. The results show that customer loyalty is mainly related to an adequate communication and the rewards received from the company.

Idioma original	Inglés estadounidense
Título de la publicación alojada	Proceedings - 2022 IEEE International Professional Communication Conference, ProComm 2022
Editorial	Institute of Electrical and Electronics Engineers Inc.
Páginas	298-302
-	5
ISBN (versión digital)	9781665495172
DOI	https://doi.org/10.1109/ProComm53155.2022.00062
Estado	Indizado - 2022
Publicado de forma externa	Sí
Evento	2022 IEEE International Professional Communication Conference, ProComm 2022 - Limerick, Irlanda Duración: 17 jul. 2022 → 20 jul. 2022

Serie de la publicación

Nombre	IEEE International Professional Communication Conference
Volumen	2022-July
ISSN (versión impresa)	2158-091X
ISSN (versión digital)	2158-1002

Conferencia

Conferencia	2022 IEEE International Professional Communication Conference, ProComm 2022
País/Territorio	Irlanda
Ciudad	Limerick
Período	17/07/22 → 20/07/22

Nota bibliográfica

Publisher Copyright:
© 2022 IEEE.

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10.1109/ProComm53155.2022.00062

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Cordova-Buiza, F., & Paredes-Vasquez, R. D. P. (2022). Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021. En Proceedings - 2022 IEEE International Professional Communication Conference, ProComm 2022 (pp. 298-302). (IEEE International Professional Communication Conference; Vol. 2022-July). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ProComm53155.2022.00062

Cordova-Buiza, Franklin ; Paredes-Vasquez, Rocio Del Pilar. / Loyalty Strategies in Latin American SMEs : a Systematic Review of Scientific Literature Between 2012 and 2021. Proceedings - 2022 IEEE International Professional Communication Conference, ProComm 2022. Institute of Electrical and Electronics Engineers Inc., 2022. pp. 298-302 (IEEE International Professional Communication Conference).

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title = "Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021",

abstract = "SMEs often strive to achieve the loyalty of technological and constantly changing consumers. This research systematizes what is written in scientific literature on loyalty strategies in Latin American SMEs, between 2012 and 2021. For this purpose, databases such as Scopus, Scielo, ProQuest, Dialnet were used, where 25 research articles were systematized by using inclusion and exclusion criteria, such as year, country and language. The results show that customer loyalty is mainly related to an adequate communication and the rewards received from the company.",

keywords = "Loyalty, SMEs, microenterprises, strategies.",

author = "Franklin Cordova-Buiza and Paredes-Vasquez, {Rocio Del Pilar}",

note = "Publisher Copyright: {\textcopyright} 2022 IEEE.; 2022 IEEE International Professional Communication Conference, ProComm 2022 ; Conference date: 17-07-2022 Through 20-07-2022",

year = "2022",

doi = "10.1109/ProComm53155.2022.00062",

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Cordova-Buiza, F & Paredes-Vasquez, RDP 2022, Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021. En Proceedings - 2022 IEEE International Professional Communication Conference, ProComm 2022. IEEE International Professional Communication Conference, vol. 2022-July, Institute of Electrical and Electronics Engineers Inc., pp. 298-302, 2022 IEEE International Professional Communication Conference, ProComm 2022, Limerick, Irlanda, 17/07/22. https://doi.org/10.1109/ProComm53155.2022.00062

Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021. / Cordova-Buiza, Franklin; Paredes-Vasquez, Rocio Del Pilar.
Proceedings - 2022 IEEE International Professional Communication Conference, ProComm 2022. Institute of Electrical and Electronics Engineers Inc., 2022. p. 298-302 (IEEE International Professional Communication Conference; Vol. 2022-July).

Producción científica: Libro o Capítulo del libro › Contribución a la conferencia › revisión exhaustiva

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PY - 2022

Y1 - 2022

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AB - SMEs often strive to achieve the loyalty of technological and constantly changing consumers. This research systematizes what is written in scientific literature on loyalty strategies in Latin American SMEs, between 2012 and 2021. For this purpose, databases such as Scopus, Scielo, ProQuest, Dialnet were used, where 25 research articles were systematized by using inclusion and exclusion criteria, such as year, country and language. The results show that customer loyalty is mainly related to an adequate communication and the rewards received from the company.

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Cordova-Buiza F, Paredes-Vasquez RDP. Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021. En Proceedings - 2022 IEEE International Professional Communication Conference, ProComm 2022. Institute of Electrical and Electronics Engineers Inc. 2022. p. 298-302. (IEEE International Professional Communication Conference). doi: 10.1109/ProComm53155.2022.00062

Loyalty Strategies in Latin American SMEs: a Systematic Review of Scientific Literature Between 2012 and 2021

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