In spite of the good current gastronomic conditions in Peru, deficiencies have been detected in the management of processes in catering companies that offer fish and other seafood. These deficiencies must be improved in order for them to ensure their permanence in the market. Through this research work, the study variables were analyzed from the descriptive-correlational, non-experimental, observational and transversal methodological scheme. The instruments used from the mixed approach were the questionnaire, the interview guide and the observation sheet; resulting in a correlation of 87.7% between both variables. Therefore, it is concluded that the use of all administrative functions is essential for organizational sustainability.
|Título traducido de la contribución||PROCESS AND MARKET MANAGEMENT IN RESTAURANTS THROUGH TRADITIONAL FISHING IN PERÚ|
|Número de páginas||8|
|Publicación||Universidad y Sociedad|
|Estado||Publicada - 10 oct. 2022|
|Publicado de forma externa||Sí|
Nota bibliográficaPublisher Copyright:
© 2022, University of Cienfuegos, Carlos Rafael Rodriguez. All rights reserved.
- Peruvian gastronomy
- catering companies
- marketing mix
- process management
- profitable market