Factors Influencing Organizational Behavior in Marketing Firms: A Systematic Review

Enrique Arellanos-Huaylinos, Gisela Fernandez-Hurtado, Franklin Cordova-Buiza

Producción científica: Libro o Capítulo del libro Contribución a la conferenciarevisión exhaustiva

Resumen

Organizational behavior has become a trending topic because of its relationship with the efficient management of employee behaviors for the optimization of internal activities in a company. Nowadays, employees are considered stakeholders of interest that influence at a structural level, as well as in decision making and strategy development. The objective of this review is to determine the factors that influence organizational behavior in marketing companies between 2012 and 2022. The information gathering method known as empirical literature search was used in this research. On the other hand, the databases used were Dialnet, Scopus, Scielo, Redalyc, among others; managing to collect a total of 30 articles. Another key point for the elaboration of this research is the countries from which most of the scientific articles were collected; among them: Ecuador followed by Mexico and Colombia. In the methodological approach, the one that covered the largest amount was quantitative. Likewise, it is concluded that the factors that influence organizational behavior involve issues corresponding to labor expectations, implementation of innovation schemes, alignment of business objectives, which causes an environment of productivity and appropriate organizational welfare.

Idioma originalInglés estadounidense
Título de la publicación alojadaManagement, Tourism and Smart Technologies - ICMTT 2023 Volume 1
EditoresCarlos Montenegro, Álvaro Rocha, Juan Manuel Cueva Lovelle
EditorialSpringer Science and Business Media Deutschland GmbH
Páginas397-408
-12
ISBN (versión impresa)9783031441301
DOI
EstadoIndizado - 2024
EventoInternational Conference on Management, Tourism and Technologies, ICMTT 2023 - Bogotá, Colombia
Duración: 4 may. 20236 may. 2023

Serie de la publicación

NombreLecture Notes in Networks and Systems
Volumen773
ISSN (versión impresa)2367-3370
ISSN (versión digital)2367-3389

Conferencia

ConferenciaInternational Conference on Management, Tourism and Technologies, ICMTT 2023
País/TerritorioColombia
CiudadBogotá
Período4/05/236/05/23

Nota bibliográfica

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

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