El Alfabetismo Financiero y su Relación con las Finanzas Conductuales: un análisis a comerciantes de un mercado de abastos

This research aimed to determine the relationship between financial literacy and behavioral finance of traders in a food market. The methodology is quantitative, non-experimental design and correlational level. The population consisted of 150 traders and the sample consisted of 108. A survey was used as a technique and a 29-question Likert scale questionnaire as an instrument. The results indicated that there is a significant correlation between the variables, and with respect to the dimensions have shown that there is a significant correlation in the terms of financial literacy and behavioral finance. It is concluded, accepting the alternative hypothesis that affirms the correlation between the variables and how important it is for traders to know these basic terms and have a better overview of their personal finances.