Resumen
Micro and small enterprises (MSEs) in emerging economies face significant hurdles in enhancing their
export performance and international competitiveness. In this context, this study investigates two potential
strategic grow paths—digitalization and environmental sustainability practices—and their impact on
MSEs’ export performance within the context of an emerging market. Utilizing data from 95 Peruvian
manufacturing MSEs, the results reveal positive associations between digitalization initiatives,
environmental sustainability orientation, and export performance outcomes. However, the response
surface analysis indicates the presence of an equilibrium point, where the concurrent pursuit of
digitalization and environmental sustainability initiatives can potentially undermine export performance
outcomes. This equilibrium suggests that while MSEs at some point may need to strategically prioritize
one growth path over the other in the short to medium term, the long-term objective should be to develop
a balanced approach that integrates both digitalization and sustainability initiatives. The study highlights
the need for targeted policy interventions, capacity-building programs, and strategic advisory support
mechanisms to assist these firms in navigating the complexities inherent in balancing digitalization and
environmental sustainability objectives.
export performance and international competitiveness. In this context, this study investigates two potential
strategic grow paths—digitalization and environmental sustainability practices—and their impact on
MSEs’ export performance within the context of an emerging market. Utilizing data from 95 Peruvian
manufacturing MSEs, the results reveal positive associations between digitalization initiatives,
environmental sustainability orientation, and export performance outcomes. However, the response
surface analysis indicates the presence of an equilibrium point, where the concurrent pursuit of
digitalization and environmental sustainability initiatives can potentially undermine export performance
outcomes. This equilibrium suggests that while MSEs at some point may need to strategically prioritize
one growth path over the other in the short to medium term, the long-term objective should be to develop
a balanced approach that integrates both digitalization and sustainability initiatives. The study highlights
the need for targeted policy interventions, capacity-building programs, and strategic advisory support
mechanisms to assist these firms in navigating the complexities inherent in balancing digitalization and
environmental sustainability objectives.
Idioma original | Español (Perú) |
---|---|
- | 331 |
Páginas (desde-hasta) | 317-331 |
- | 317 |
Publicación | Issues in Information Systems |
Volumen | 25 |
N.º | 1 |
DOI | |
Estado | Publicado - 2024 |
Palabras clave
- Internationalization, Digitalization, Environmental sustainability, Export performance, Micro and small enterprises