DIGITALIZACIÓN DE EMPRENDIMIENTOS EN ÉPOCA DE COVID-19 EN ESTUDIANTES DE UNA UNIVERSIDAD PRIVADA DE CUSCO

The objective of this study was to analyze the digitalization of enterprises in the time of Covid-19 in students of a private university in Cusco, Peru. The study was developed under the quantitative approach, non-experimental design, descriptive level. The population was made up of 228 students from the Faculty of Engineering of said institution, the sample made up of 62 students was selected through an intentional non-probabilistic sampling based on the criteria that said students have an active entrepreneurship or business idea before and during the pandemic due to Covid-19; The applied instrument was the 20-item Likert scale questionnaire, which was validated by expert judgment, reliability was 0.892 calculated with Cronbach’s Alpha coefficient. The results indicate that the digitization of entrepreneurship in students reached a high level, followed by the medium level and a low level. Concluding that, despite the pandemic crisis, entrepreneurs have been able to take ad-vantage of the benefits that technologies offer.