Comunicaciones integradas de marketing y posicionamiento de marca de una agencia de marketing digital

The objective of this research is to discover how integrated marketing communication strategies relate to the brand positioning of digital marketing agencies. The research design is non-experimental-cross-sectional; The population was made up of clients of a marketing agency with a sample of 80 clients. The survey data was collected through Google Forms and exported to SPSS for in-depth analysis. During the analysis, it was noted that clients prefer direct marketing and personal selling strategies in relation to the service they requested, and they also feel safe and confident in the image created by the agency; Regarding Spearman’s results, they showed that there was a moderate positive correlation of 0.785 with a significance value of 0.000. Likewise, it’s concluded that there is a significant correlation between integrated marketing communications and the brand positioning of a digital marketing agency. Finally, the dimensions advertising, sales promotion, direct marketing, public relations, personal selling, and the brand positioning variable.