Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains

Lucero Nicole Huerta-Tantalean, Nataly Alexis Carrasco-Carrasco, Maria Eugenia Castillo-Silva, Franklin Cordova-Buiza, Wilver Auccahuasi

Producción científica: Libro o Capítulo del libro Contribución a la conferenciarevisión exhaustiva


Consumer behavior is changing rapidly and with this companies have to be constantly updating and improving their products and services for customer satisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected sample was 390 consumers, to whom a survey was applied. The results show that a cultural level does not recognize being influenced in their purchasing behavior; at a social level, they distinguish that the comments or testimonies given by their families and/or friends are relevant; at a personal level, more than half of salary income and economic situation influence consumption; finally, psychologically, they allude to the comfort, location and quality of the restaurant. It is concluded that cultural, social, personal and psychological factors have a strong influence on consumer behavior and should be considered by restaurants in order to grow the business.

Idioma originalInglés estadounidense
Título de la publicación alojadaManagement, Tourism and Smart Technologies - ICMTT 2023 Volume 2
EditoresCarlos Montenegro, Álvaro Rocha, Juan Manuel Cueva Lovelle
EditorialSpringer Science and Business Media Deutschland GmbH
ISBN (versión impresa)9783031437328
EstadoIndizado - 2024
EventoInternational Conference on Management, Tourism and Technologies, ICMTT 2023 - Bogotá, Colombia
Duración: 4 may. 20236 may. 2023

Serie de la publicación

NombreLecture Notes in Networks and Systems
ISSN (versión impresa)2367-3370
ISSN (versión digital)2367-3389


ConferenciaInternational Conference on Management, Tourism and Technologies, ICMTT 2023

Nota bibliográfica

Publisher Copyright:
© 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.


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