Application of Lean Manufacturing tools under DMAIC approach to increase the NPS in a real estate company: A Research in Peru

Daniela Acosta-Ramirez, Alvaro Herrera-Noel, Alberto Flores-Perez, Juan Quiroz-Flores, Martin Collao-Diaz

Producción científica: Libro o Capítulo del libro Contribución a la conferenciarevisión exhaustiva

3 Citas (Scopus)

Resumen

The growing importance of continuous improvement in companies, focusing on the customer and greater competitiveness, the present research aims to propose a model based on Lean Manufacturing through the application of DMAIC Cycle to improve customer satisfaction and thereby increase the Net Promoter Score (NPS) of a real estate company, for this purpose applied a mixed research, descriptive-purposeful level, taking as analysis methodology Lean Manufacturing with the use of TQM, VSM and 5S tools, which in turn made use of the Ishikawa Diagram, Pareto and Customer Journey Map. As a result, an integrated model was obtained that allows identifying and eliminating activities that do not add value, analyzing and correcting failures in the customer experience that cause dissatisfaction, to increase the NPS from 28.83 current to 50 (sector average), proposing a continuous improvement plan through TQM, from the diagnosis obtained indicators were drawn and a simulation of the proposed model was carried out, concluding that it is effective in achieving the goals set and that within the first semester, according to the ARENA simulation, the NPS would increase to 35.53%.

Idioma originalInglés estadounidense
Título de la publicación alojada2022 9th International Conference on Industrial Engineering and Applications (Europe), ICIEA 2022-Europe
EditorialAssociation for Computing Machinery
Páginas70-76
-7
ISBN (versión digital)9781450396059
DOI
EstadoIndizado - 12 ene. 2022
Publicado de forma externa
Evento9th International Conference on Industrial Engineering and Applications, ICIEA 2022-Europe - Barcelona, Espana
Duración: 12 ene. 202214 ene. 2022

Serie de la publicación

NombreACM International Conference Proceeding Series

Conferencia

Conferencia9th International Conference on Industrial Engineering and Applications, ICIEA 2022-Europe
País/TerritorioEspana
CiudadBarcelona
Período12/01/2214/01/22

Nota bibliográfica

Publisher Copyright:
© 2022 ACM.

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