Application of big data for analyzing consumer behavior in e-commerce companies

Fernando Piero Chamorro-Zapana, Hugo Eladio Chumpitaz-Caycho, Ericka Nelly Espinoza-Gamboa, Manuel Alberto Espinoza-Cruz, Franklin Cordova-Buiza

Producción científica: Libro o Capítulo del libro Contribución a la conferenciarevisión exhaustiva

Resumen

The objective was to know how the application of big-data and consumer behavior is evidenced in e-commerce companies, through a systematic review from 2017 to 2022. The study allowed reviewing four databases: Scopus, Scielo, ScienceDirect and Ebsco. The search for these articles were 132 originals according to the subject of the study title Big data to analyze consumer behavior in e-commerce companies, of which according to the evaluation were separated 102. Therefore, 30 papers were examined in detail. It is concluded that the application of big data in e-commerce consumer analysis has an economically positive impact on companies and enterprises engaged in online sales by helping them to know their customers and even predict their behavior.

Idioma originalInglés estadounidense
Título de la publicación alojada2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023
EditorialInstitute of Electrical and Electronics Engineers Inc.
Páginas30-34
-5
ISBN (versión digital)9798350303667
DOI
EstadoIndizado - 2023
Evento6th International Conference on Big Data and Artificial Intelligence, BDAI 2023 - Haining, China
Duración: 7 jul. 20239 jul. 2023

Serie de la publicación

Nombre2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023

Conferencia

Conferencia6th International Conference on Big Data and Artificial Intelligence, BDAI 2023
País/TerritorioChina
CiudadHaining
Período7/07/239/07/23

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Publisher Copyright:
© 2023 IEEE.

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