Skip to main navigation Skip to search Skip to main content

Virtual Store of Personalized Sale for Footwear in the SME sector

Research output: Chapter in Book/ReportConference contributionpeer-review

2 Scopus citations

Abstract

The footwear industry around the world presents a remarkable digital transformation so as not to lose competitiveness in the market, more and more people are immersed in the purchase of footwear virtually. The study focused on designing a new shopping experience through footwear customization, which provided new practices. Having a qualitative-Analytical method, where a survey was developed, finding customer satisfaction results, as well as the agile method of application software oriented in business design for footwear, where an e-commerce store called "CustShoes"was developed that allows the user to experience the purchase of personalized shoes in real time making changes such as: size, colors, material, text, etc. In this way the customer can buy a customized product that arrives at home satisfying their needs.

Original languageAmerican English
Title of host publicationMSIE 2023 - 2023 5th International Conference on Management Science and Industrial Engineering
PublisherAssociation for Computing Machinery
Pages98-103
Number of pages6
ISBN (Electronic)9798400708381
DOIs
StateIndexed - 27 Apr 2023
Event5th International Conference on Management Science and Industrial Engineering, MSIE 2023 - Chiang Mai, Thailand
Duration: 27 Apr 202329 Apr 2023

Publication series

NameACM International Conference Proceeding Series

Conference

Conference5th International Conference on Management Science and Industrial Engineering, MSIE 2023
Country/TerritoryThailand
CityChiang Mai
Period27/04/2329/04/23

Bibliographical note

Publisher Copyright:
© 2023 ACM.

Keywords

  • component
  • ecommerce
  • footwear
  • virtual store

Fingerprint

Dive into the research topics of 'Virtual Store of Personalized Sale for Footwear in the SME sector'. Together they form a unique fingerprint.

Cite this