Abstract
The footwear industry around the world presents a remarkable digital transformation so as not to lose competitiveness in the market, more and more people are immersed in the purchase of footwear virtually. The study focused on designing a new shopping experience through footwear customization, which provided new practices. Having a qualitative-Analytical method, where a survey was developed, finding customer satisfaction results, as well as the agile method of application software oriented in business design for footwear, where an e-commerce store called "CustShoes"was developed that allows the user to experience the purchase of personalized shoes in real time making changes such as: size, colors, material, text, etc. In this way the customer can buy a customized product that arrives at home satisfying their needs.
Original language | American English |
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Title of host publication | MSIE 2023 - 2023 5th International Conference on Management Science and Industrial Engineering |
Publisher | Association for Computing Machinery |
Pages | 98-103 |
Number of pages | 6 |
ISBN (Electronic) | 9798400708381 |
DOIs | |
State | Indexed - 27 Apr 2023 |
Event | 5th International Conference on Management Science and Industrial Engineering, MSIE 2023 - Chiang Mai, Thailand Duration: 27 Apr 2023 → 29 Apr 2023 |
Publication series
Name | ACM International Conference Proceeding Series |
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Conference
Conference | 5th International Conference on Management Science and Industrial Engineering, MSIE 2023 |
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Country/Territory | Thailand |
City | Chiang Mai |
Period | 27/04/23 → 29/04/23 |
Bibliographical note
Publisher Copyright:© 2023 ACM.
Keywords
- component
- ecommerce
- footwear
- virtual store