Virtual Store of Personalized Sale for Footwear in the SME sector

Luis Enrique Condor Quispe, Joseph Raul Rojas Estrada, Franz Eduardo Cardenas Aquino, Iralmy Yipsy Platero Morejon, Edson Raul Lazo Alvarez

Research output: Chapter in Book/ReportConference contributionpeer-review

Abstract

The footwear industry around the world presents a remarkable digital transformation so as not to lose competitiveness in the market, more and more people are immersed in the purchase of footwear virtually. The study focused on designing a new shopping experience through footwear customization, which provided new practices. Having a qualitative-Analytical method, where a survey was developed, finding customer satisfaction results, as well as the agile method of application software oriented in business design for footwear, where an e-commerce store called "CustShoes"was developed that allows the user to experience the purchase of personalized shoes in real time making changes such as: size, colors, material, text, etc. In this way the customer can buy a customized product that arrives at home satisfying their needs.

Original languageAmerican English
Title of host publicationMSIE 2023 - 2023 5th International Conference on Management Science and Industrial Engineering
PublisherAssociation for Computing Machinery
Pages98-103
Number of pages6
ISBN (Electronic)9798400708381
DOIs
StateIndexed - 27 Apr 2023
Event5th International Conference on Management Science and Industrial Engineering, MSIE 2023 - Chiang Mai, Thailand
Duration: 27 Apr 202329 Apr 2023

Publication series

NameACM International Conference Proceeding Series

Conference

Conference5th International Conference on Management Science and Industrial Engineering, MSIE 2023
Country/TerritoryThailand
CityChiang Mai
Period27/04/2329/04/23

Bibliographical note

Publisher Copyright:
© 2023 ACM.

Keywords

  • component
  • ecommerce
  • footwear
  • virtual store

Fingerprint

Dive into the research topics of 'Virtual Store of Personalized Sale for Footwear in the SME sector'. Together they form a unique fingerprint.

Cite this