Abstract
This research aims to determine how the role of tour operators contributes to the achievement of customer satisfaction through the management and quality of tourism services. The research has a quantitative approach; online surveys were conducted for tour operators and customers who used the services of travel agencies in the city of Trujillo - Peru, in the first quarter of the year 2020. The sample consisted of 5 specialized tour operators and 223 customers to determine the role of tour operators in their advisory and production functions. It is concluded that the correct development of the management and application of Tour Operators’ roles have a positive impact on customer satisfaction and, by default, on business profitability.
| Original language | American English |
|---|---|
| Title of host publication | Trends in the ICTs Toward Tourism, Hospitality and Gastronomy |
| Editors | Jezreel Mejía, Hector Cardona Reyes, José Álvarez-García, María de la Cruz del Río-Rama, Rosse Marie Esparza-Huamanchumo |
| Publisher | Springer Science and Business Media Deutschland GmbH |
| Pages | 63-74 |
| Number of pages | 12 |
| ISBN (Print) | 9783031935497 |
| DOIs | |
| State | Indexed - 2025 |
| Externally published | Yes |
| Event | International Tourism, Hospitality and Gastronomy Congress, ITHGC 2022 - La Molina, Peru Duration: 27 Oct 2022 → 28 Oct 2022 |
Publication series
| Name | Lecture Notes in Networks and Systems |
|---|---|
| Volume | 1451 LNNS |
| ISSN (Print) | 2367-3370 |
| ISSN (Electronic) | 2367-3389 |
Conference
| Conference | International Tourism, Hospitality and Gastronomy Congress, ITHGC 2022 |
|---|---|
| Country/Territory | Peru |
| City | La Molina |
| Period | 27/10/22 → 28/10/22 |
Bibliographical note
Publisher Copyright:© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
Keywords
- customer satisfaction
- management
- service quality
- Tour Operator
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