Tendencias en el uso del marketing digital en el sector turismo: una perspectiva bibliométrica

Luis Fernando Garcés-Giraldo; Sebastián Cardona-Acevedo; Martha Benjumea-Arias; Arturo Arenas-Fernández; Jener Espinoza Román; Eulalia Garcia Marín; Alejandro Valencia-Arias; Camila Bermeo-Giraldo

Tendencias en el uso del marketing digital en el sector turismo: una perspectiva bibliométrica

Translated title of the contribution: Trends in the use of digital marketing in the tourism sector

Luis Fernando Garcés-Giraldo
, Sebastián Cardona-Acevedo
, Martha Benjumea-Arias
, Arturo Arenas-Fernández
, Jener Espinoza Román
, Eulalia Garcia Marín
, Alejandro Valencia-Arias
, Camila Bermeo-Giraldo

Research output: Contribution to journal › Original Article › peer-review

3 Scopus citations

Abstract

Tourism is considered a key sector in current economic and social development; however, the existence of new technologies has caused the literature to have gaps regarding their use. Reason why this study aims to identify the main research trends around digital marketing in relation to the tourism sector, recognizing relevant topics for future research. This purpose is carried out through a bibliometric analysis in the Scopus database between the years 1996 and 2022. Among the main results, a growing theme was found, explained from the development of themes such as “websites”, “tourism management” among others, allowing to conclude the need to deepen on these keywords in a context of electronic commerce and sustainable development.

Translated title of the contribution	Trends in the use of digital marketing in the tourism sector
Original language	Spanish
Pages (from-to)	631-643
Number of pages	13
Journal	RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume	2022
Issue number	E50
State	Indexed - 2022
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2022, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

Cite this

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title = "Tendencias en el uso del marketing digital en el sector turismo: una perspectiva bibliom{\'e}trica",

abstract = "Tourism is considered a key sector in current economic and social development; however, the existence of new technologies has caused the literature to have gaps regarding their use. Reason why this study aims to identify the main research trends around digital marketing in relation to the tourism sector, recognizing relevant topics for future research. This purpose is carried out through a bibliometric analysis in the Scopus database between the years 1996 and 2022. Among the main results, a growing theme was found, explained from the development of themes such as “websites”, “tourism management” among others, allowing to conclude the need to deepen on these keywords in a context of electronic commerce and sustainable development.",

keywords = "Bibliometric analysis, E-commerce, Sustainable development, Tourism management, Websites",

author = "Garc{\'e}s-Giraldo, \{Luis Fernando\} and Sebasti{\'a}n Cardona-Acevedo and Martha Benjumea-Arias and Arturo Arenas-Fern{\'a}ndez and Rom{\'a}n, \{Jener Espinoza\} and Mar{\'i}n, \{Eulalia Garcia\} and Alejandro Valencia-Arias and Camila Bermeo-Giraldo",

year = "2022",

language = "Espa{\~n}ol",

volume = "2022",

pages = "631--643",

journal = "RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao",

issn = "1646-9895",

publisher = "Associacao Iberica de Sistemas e Tecnologias de Informacao",

number = "E50",

}

Tendencias en el uso del marketing digital en el sector turismo: una perspectiva bibliométrica. / Garcés-Giraldo, Luis Fernando; Cardona-Acevedo, Sebastián; Benjumea-Arias, Martha et al.
In: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2022, No. E50, 2022, p. 631-643.

Research output: Contribution to journal › Original Article › peer-review

TY - JOUR

T1 - Tendencias en el uso del marketing digital en el sector turismo

T2 - una perspectiva bibliométrica

AU - Garcés-Giraldo, Luis Fernando

AU - Cardona-Acevedo, Sebastián

AU - Benjumea-Arias, Martha

AU - Arenas-Fernández, Arturo

AU - Román, Jener Espinoza

AU - Marín, Eulalia Garcia

AU - Valencia-Arias, Alejandro

AU - Bermeo-Giraldo, Camila

PY - 2022

Y1 - 2022

N2 - Tourism is considered a key sector in current economic and social development; however, the existence of new technologies has caused the literature to have gaps regarding their use. Reason why this study aims to identify the main research trends around digital marketing in relation to the tourism sector, recognizing relevant topics for future research. This purpose is carried out through a bibliometric analysis in the Scopus database between the years 1996 and 2022. Among the main results, a growing theme was found, explained from the development of themes such as “websites”, “tourism management” among others, allowing to conclude the need to deepen on these keywords in a context of electronic commerce and sustainable development.

AB - Tourism is considered a key sector in current economic and social development; however, the existence of new technologies has caused the literature to have gaps regarding their use. Reason why this study aims to identify the main research trends around digital marketing in relation to the tourism sector, recognizing relevant topics for future research. This purpose is carried out through a bibliometric analysis in the Scopus database between the years 1996 and 2022. Among the main results, a growing theme was found, explained from the development of themes such as “websites”, “tourism management” among others, allowing to conclude the need to deepen on these keywords in a context of electronic commerce and sustainable development.

KW - Bibliometric analysis

KW - E-commerce

KW - Sustainable development

KW - Tourism management

KW - Websites

UR - https://www.scopus.com/pages/publications/85139435537

M3 - Artículo original

AN - SCOPUS:85139435537

SN - 1646-9895

VL - 2022

SP - 631

EP - 643

JO - RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

JF - RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

IS - E50

ER -

Tendencias en el uso del marketing digital en el sector turismo: una perspectiva bibliométrica

Abstract

Bibliographical note

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Cite this