Skip to main navigation Skip to search Skip to main content

Technological Model Based on Artificial Intelligence for the Generation of Commercial Texts in Marketing Campaigns in Medical Clinics in the City of Huancayo

Research output: Chapter in Book/ReportConference contributionpeer-review

Abstract

This study presents a technological model based on artificial intelligence (AI) for the generation of commercial texts within marketing campaigns targeted at medical clinics in the city of Huancayo. The model aims to streamline and enhance the process of creating persuasive and informative content to effectively engage target audiences. By leveraging AI capabilities such as natural language processing and machine learning algorithms, the system autonomously generates compelling marketing texts that resonate with the specific needs and preferences of the local community in Huancayo. Through a combination of data analysis, linguistic patterns, and user feedback, the model continues to refine its production to optimize relevance and effectiveness. This innovative approach not only reduces the time and resources required for text generation but also ensures consistency and coherence across various marketing channels. The integration of AI technology enables medical clinics in Huancayo to establish a stronger digital presence, attract potential patients, and foster lasting relationships with existing clientele. In summary, this technological model represents a significant advancement in marketing strategies tailored to the healthcare sector in regional contexts such as that of Huancayo.

Original languageAmerican English
Title of host publicationProceedings - 2024 7th International Conference on Software and System Engineering, ICoSSE 2024
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages88-94
Number of pages7
ISBN (Electronic)9798350386592
DOIs
StateIndexed - 2024
Event7th International Conference on Software and System Engineering, ICoSSE 2024 - Paris, France
Duration: 19 Apr 202421 Apr 2024

Publication series

NameProceedings - 2024 7th International Conference on Software and System Engineering, ICoSSE 2024

Conference

Conference7th International Conference on Software and System Engineering, ICoSSE 2024
Country/TerritoryFrance
CityParis
Period19/04/2421/04/24

Bibliographical note

Publisher Copyright:
© 2024 IEEE.

Keywords

  • Artificial Intelligence
  • Marketing
  • Target Audiences
  • Technological Model

Fingerprint

Dive into the research topics of 'Technological Model Based on Artificial Intelligence for the Generation of Commercial Texts in Marketing Campaigns in Medical Clinics in the City of Huancayo'. Together they form a unique fingerprint.

Cite this