Relationship Marketing as an Innovative Strategy for Customer Loyalty in Customized Arrangements Companies

  • Esthefany Lizeth Orellana-Treviños
  • , Maria Jose Perez-Iglesias
  • , Cinthya Barsheva Gonzales-Paucarcaja
  • , Franklin Cordova-Buiza
  • , Heber Luis Olavarria-Benavides

Research output: Chapter in Book/ReportConference contributionpeer-review

5 Scopus citations

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Social Sciences

Economics, Econometrics and Finance