Influence of people, processes and technology on business strategy in small enterprise in a Covid 19 environment

Miguel Inga-ávila, Roberto Churampi-Cangalaya, Miguel Inga-Aliaga, Wiliam Rodríguez-Gi-raldez, Wagner Vicente-Ramos

Research output: Contribution to journalOriginal Articlepeer-review

2 Scopus citations


The business context has been affected by the action of Covid 19, and companies must react to this new reality. The research analyzes people, processes and technology and their effect on the development of the respective business strategy in small companies in Huancayo, Peru. The study design was non-probabilistic, cross-sectional, qualitative-quantitative and explanatory in a sample of 99 business units. The analytical technique used was structural equation modeling based on PLS. The results indicate that there is a positive relationship between the processes and technology used and the implementation of actions to achieve their objectives. No significant relationship was found with people, given that in the face of the health emergency, economic paralysis, closure of markets and sectors, the companies had to make decisions and postpone concern for human resources. The coefficient of determination (R2) was 79.3%, which shows that the model presented allows predicting future results.

Original languageAmerican English
Pages (from-to)779-786
Number of pages8
JournalInternational Journal of Data and Network Science
Issue number3
StateIndexed - 1 Jun 2022
Externally publishedYes

Bibliographical note

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  • Business strategy
  • People
  • Processes
  • Structural models
  • Technology


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