Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru

G.I. Cordova, S. Del Rosario Guerreros Surichaqui, F. Del Pilar Palomino Ricaldi, W. Vicente-Ramos

Research output: Contribution to journal › Original Article › peer-review

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@article{3ca7cd5c932146e08887bbfec0d65d94,

title = "Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru",

author = "G.I. Cordova and {Del Rosario Guerreros Surichaqui}, S. and {Del Pilar Palomino Ricaldi}, F. and W. Vicente-Ramos",

year = "2020",

doi = "10.5267/j.msl.2020.4.005",

language = "Indefinido/desconocido",

journal = "Management Science Letters",

issn = "1923-9335",

publisher = "Growing Science",

}

TY - JOUR

T1 - Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru

AU - Cordova, G.I.

AU - Del Rosario Guerreros Surichaqui, S.

AU - Del Pilar Palomino Ricaldi, F.

AU - Vicente-Ramos, W.

PY - 2020

Y1 - 2020

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-85083396915&partnerID=MN8TOARS

U2 - 10.5267/j.msl.2020.4.005

DO - 10.5267/j.msl.2020.4.005

M3 - Artículo original

SN - 1923-9335

JO - Management Science Letters

JF - Management Science Letters

ER -