Factors Influencing Organizational Behavior in Marketing Firms: A Systematic Review

Enrique Arellanos-Huaylinos, Gisela Fernandez-Hurtado, Franklin Cordova-Buiza

Research output: Chapter in Book/ReportConference contributionpeer-review

1 Scopus citations

Abstract

Organizational behavior has become a trending topic because of its relationship with the efficient management of employee behaviors for the optimization of internal activities in a company. Nowadays, employees are considered stakeholders of interest that influence at a structural level, as well as in decision making and strategy development. The objective of this review is to determine the factors that influence organizational behavior in marketing companies between 2012 and 2022. The information gathering method known as empirical literature search was used in this research. On the other hand, the databases used were Dialnet, Scopus, Scielo, Redalyc, among others; managing to collect a total of 30 articles. Another key point for the elaboration of this research is the countries from which most of the scientific articles were collected; among them: Ecuador followed by Mexico and Colombia. In the methodological approach, the one that covered the largest amount was quantitative. Likewise, it is concluded that the factors that influence organizational behavior involve issues corresponding to labor expectations, implementation of innovation schemes, alignment of business objectives, which causes an environment of productivity and appropriate organizational welfare.

Original languageAmerican English
Title of host publicationManagement, Tourism and Smart Technologies - ICMTT 2023 Volume 1
EditorsCarlos Montenegro, Álvaro Rocha, Juan Manuel Cueva Lovelle
PublisherSpringer Science and Business Media Deutschland GmbH
Pages397-408
Number of pages12
ISBN (Print)9783031441301
DOIs
StateIndexed - 2024
EventInternational Conference on Management, Tourism and Technologies, ICMTT 2023 - Bogotá, Colombia
Duration: 4 May 20236 May 2023

Publication series

NameLecture Notes in Networks and Systems
Volume773
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Conference on Management, Tourism and Technologies, ICMTT 2023
Country/TerritoryColombia
CityBogotá
Period4/05/236/05/23

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Keywords

  • Organizational Behavior
  • Organizational Culture
  • Workplace Environment

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