EDUCATIONAL SUPPORT IN DIGITAL ENTREPRENEURSHIP FOR UNIVERSITY STUDENTS IN BUSINESS PROGRAMS: A UNIVERSITY GOVERNANCE STUDY

Universities need to develop specific programs to promote digital entrepreneurship, therefore, it is necessary to understand the factors that explain students’ intentions regarding digital entrepreneurship and to have a detailed knowledge of whether and how the university promotes entrepreneurship through the campus and virtual events (Alvarez-Risco et al., 2021). The objective of the study was to determine the impact of educational support on the digital entrepreneurship of university students in business programs. The deductive method of an explanatory level was used, with a non-experimental design. As a result, it was obtained that curricular content support has a considerable positive influence (β = 4.550), extracurricular content support has a considerable positive influence (β = 2.388), technological support has a considerable positive influence (β = 3.553), governmental support of the country has no positive influence (β = 0.572), and digital entrepreneurship competencies have a very considerable positive influence (β = 40.050). In conclusion, the impact of educational support on digital entrepreneurship of university students of business programs is given by efficient curricular and extracurricular programs, with effective information and communication technology (ICT) support.