Does brand love strictly increase purchase intention? The case of Linio

Kevin Helaman Rocha-Vallejos, Shirley Nicol Rabanal-Altamirano, Daniel Amadeo Robles-Fabian, Franklin Cordova-Buiza

Research output: Contribution to journalOriginal Articlepeer-review

13 Scopus citations

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Social Sciences

Economics, Econometrics and Finance

Food Science