Consumer Interaction in the Digital Environment: A Systematic Review

Since the confinement worldwide, consumer interaction in the digital environment has evolved significantly. The companies have adapted to the new means of communication to reach the target audience. The research was carried out with the objective of describing what has been written in the scientific literature on the impact of the pandemic on the post-pandemic environment of the digital consumer, before and during COVID-19. The information was collected in databases: Scopus, Redalyc, Scielo and Dialnet; using specific routes such as digital consumer, digital era and pandemic, filtering and categorizing the research collected in relation to the digital consumer based on technology and the digital world, the digital consumer based on consumption, business and commerce and the digital consumer on use of information and communication technologies (ICT). The collection of information used inclusion and exclusion criteria, only scientific articles published in the last 5 years, it was obtained that 68% were published in 2021, 58% of the articles are written in Spanish, 31% of the articles are from Mexico and 42% were published in the Redalyc database. The results highlight that consumer interaction in the digital environment has increased in the scientific literature between 2017 and 2022 due to the impact of COVID-19 and adaptation to digitalization. Finally, it is concluded that new technologies, the digital world, social networks and electronic commerce have become fundamental tools to satisfy the primary needs of the human being.