Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains

Lucero Nicole Huerta-Tantalean; Nataly Alexis Carrasco-Carrasco; Maria Eugenia Castillo-Silva; Franklin Cordova-Buiza; Wilver Auccahuasi

doi:10.1007/978-3-031-43733-5_6

Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains

Lucero Nicole Huerta-Tantalean
, Nataly Alexis Carrasco-Carrasco
, Maria Eugenia Castillo-Silva
, Franklin Cordova-Buiza
, Wilver Auccahuasi

Faculty of Business Sciences

Research output: Chapter in Book/Report › Conference contribution › peer-review

3 Scopus citations

Abstract

Consumer behavior is changing rapidly and with this companies have to be constantly updating and improving their products and services for customer satisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected sample was 390 consumers, to whom a survey was applied. The results show that a cultural level does not recognize being influenced in their purchasing behavior; at a social level, they distinguish that the comments or testimonies given by their families and/or friends are relevant; at a personal level, more than half of salary income and economic situation influence consumption; finally, psychologically, they allude to the comfort, location and quality of the restaurant. It is concluded that cultural, social, personal and psychological factors have a strong influence on consumer behavior and should be considered by restaurants in order to grow the business.

Original language	American English
Title of host publication	Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2
Editors	Carlos Montenegro, Álvaro Rocha, Juan Manuel Cueva Lovelle
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	60-70
Number of pages	11
ISBN (Print)	9783031437328
DOIs	https://doi.org/10.1007/978-3-031-43733-5_6
State	Indexed - 2024
Event	International Conference on Management, Tourism and Technologies, ICMTT 2023 - Bogotá, Colombia Duration: 4 May 2023 → 6 May 2023

Publication series

Name	Lecture Notes in Networks and Systems
Volume	774
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	International Conference on Management, Tourism and Technologies, ICMTT 2023
Country/Territory	Colombia
City	Bogotá
Period	4/05/23 → 6/05/23

Bibliographical note

Publisher Copyright:
© 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Consumer Behavior
Cultural
Personal
Psychological
Social

Access to Document

10.1007/978-3-031-43733-5_6

Cite this

Huerta-Tantalean, L. N., Carrasco-Carrasco, N. A., Castillo-Silva, M. E., Cordova-Buiza, F., & Auccahuasi, W. (2024). Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains. In C. Montenegro, Á. Rocha, & J. M. Cueva Lovelle (Eds.), Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2 (pp. 60-70). (Lecture Notes in Networks and Systems; Vol. 774). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-43733-5_6

Huerta-Tantalean, Lucero Nicole ; Carrasco-Carrasco, Nataly Alexis ; Castillo-Silva, Maria Eugenia et al. / Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains. Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2. editor / Carlos Montenegro ; Álvaro Rocha ; Juan Manuel Cueva Lovelle. Springer Science and Business Media Deutschland GmbH, 2024. pp. 60-70 (Lecture Notes in Networks and Systems).

@inproceedings{5951e231236d48d0bfee97a86555b271,

title = "Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains",

abstract = "Consumer behavior is changing rapidly and with this companies have to be constantly updating and improving their products and services for customer satisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected sample was 390 consumers, to whom a survey was applied. The results show that a cultural level does not recognize being influenced in their purchasing behavior; at a social level, they distinguish that the comments or testimonies given by their families and/or friends are relevant; at a personal level, more than half of salary income and economic situation influence consumption; finally, psychologically, they allude to the comfort, location and quality of the restaurant. It is concluded that cultural, social, personal and psychological factors have a strong influence on consumer behavior and should be considered by restaurants in order to grow the business.",

keywords = "Consumer Behavior, Cultural, Personal, Psychological, Social",

author = "Huerta-Tantalean, \{Lucero Nicole\} and Carrasco-Carrasco, \{Nataly Alexis\} and Castillo-Silva, \{Maria Eugenia\} and Franklin Cordova-Buiza and Wilver Auccahuasi",

note = "Publisher Copyright: {\textcopyright} 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.; International Conference on Management, Tourism and Technologies, ICMTT 2023 ; Conference date: 04-05-2023 Through 06-05-2023",

year = "2024",

doi = "10.1007/978-3-031-43733-5\_6",

language = "American English",

isbn = "9783031437328",

series = "Lecture Notes in Networks and Systems",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "60--70",

editor = "Carlos Montenegro and {\'A}lvaro Rocha and \{Cueva Lovelle\}, \{Juan Manuel\}",

booktitle = "Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2",

address = "Germany",

}

Huerta-Tantalean, LN, Carrasco-Carrasco, NA, Castillo-Silva, ME, Cordova-Buiza, F & Auccahuasi, W 2024, Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains. in C Montenegro, Á Rocha & JM Cueva Lovelle (eds), Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2. Lecture Notes in Networks and Systems, vol. 774, Springer Science and Business Media Deutschland GmbH, pp. 60-70, International Conference on Management, Tourism and Technologies, ICMTT 2023, Bogotá, Colombia, 4/05/23. https://doi.org/10.1007/978-3-031-43733-5_6

Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains. / Huerta-Tantalean, Lucero Nicole; Carrasco-Carrasco, Nataly Alexis; Castillo-Silva, Maria Eugenia et al.
Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2. ed. / Carlos Montenegro; Álvaro Rocha; Juan Manuel Cueva Lovelle. Springer Science and Business Media Deutschland GmbH, 2024. p. 60-70 (Lecture Notes in Networks and Systems; Vol. 774).

Research output: Chapter in Book/Report › Conference contribution › peer-review

TY - GEN

T1 - Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains

AU - Huerta-Tantalean, Lucero Nicole

AU - Carrasco-Carrasco, Nataly Alexis

AU - Castillo-Silva, Maria Eugenia

AU - Cordova-Buiza, Franklin

AU - Auccahuasi, Wilver

PY - 2024

Y1 - 2024

N2 - Consumer behavior is changing rapidly and with this companies have to be constantly updating and improving their products and services for customer satisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected sample was 390 consumers, to whom a survey was applied. The results show that a cultural level does not recognize being influenced in their purchasing behavior; at a social level, they distinguish that the comments or testimonies given by their families and/or friends are relevant; at a personal level, more than half of salary income and economic situation influence consumption; finally, psychologically, they allude to the comfort, location and quality of the restaurant. It is concluded that cultural, social, personal and psychological factors have a strong influence on consumer behavior and should be considered by restaurants in order to grow the business.

AB - Consumer behavior is changing rapidly and with this companies have to be constantly updating and improving their products and services for customer satisfaction and loyalty. The present investigation has the objective of identifying the most predominant factors in the behavior of the Peruvian consumer towards American Casual Dining Restaurant Chains. A descriptive and non-experimental design investigation was carried out. Likewise, the selected sample was 390 consumers, to whom a survey was applied. The results show that a cultural level does not recognize being influenced in their purchasing behavior; at a social level, they distinguish that the comments or testimonies given by their families and/or friends are relevant; at a personal level, more than half of salary income and economic situation influence consumption; finally, psychologically, they allude to the comfort, location and quality of the restaurant. It is concluded that cultural, social, personal and psychological factors have a strong influence on consumer behavior and should be considered by restaurants in order to grow the business.

KW - Consumer Behavior

KW - Cultural

KW - Personal

KW - Psychological

KW - Social

UR - https://www.scopus.com/pages/publications/85181980617

U2 - 10.1007/978-3-031-43733-5_6

DO - 10.1007/978-3-031-43733-5_6

M3 - Conference contribution

AN - SCOPUS:85181980617

SN - 9783031437328

T3 - Lecture Notes in Networks and Systems

SP - 60

EP - 70

BT - Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2

A2 - Montenegro, Carlos

A2 - Rocha, Álvaro

A2 - Cueva Lovelle, Juan Manuel

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Management, Tourism and Technologies, ICMTT 2023

Y2 - 4 May 2023 through 6 May 2023

ER -

Huerta-Tantalean LN, Carrasco-Carrasco NA, Castillo-Silva ME, Cordova-Buiza F, Auccahuasi W. Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains. In Montenegro C, Rocha Á, Cueva Lovelle JM, editors, Management, Tourism and Smart Technologies - ICMTT 2023 Volume 2. Springer Science and Business Media Deutschland GmbH. 2024. p. 60-70. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-43733-5_6

Behavior of the Peruvian Consumer Towards American Casual Dining Restaurant Chains

Abstract

Publication series

Conference

Bibliographical note

UN SDGs

Keywords

Access to Document

Fingerprint

Cite this