Impacto del visual merchandising en la decisión de compra de los consumidores de las tiendas minoristas del centro de Perú

Cordova, Gladys Idone (Principal Investigator)
Del Rosario Guerreros Surichaqui, Sayuri (Co researcher)
Del Pilar Palomino Ricaldi, Fiorella (Principal Investigator)
Vicente Ramos, Wagner Enoc (Co researcher)

Faculty of Business Sciences

1 Original Article

1 results

2020
Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru
Cordova, G. I., Del Rosario Guerreros Surichaqui, S., Del Pilar Palomino Ricaldi, F. & Vicente-Ramos, W., 2020, In: Management Science Letters. 10, 11, p. 2447-2454 8 p.
Research output: Contribution to journal › Original Article › peer-review

Open Access
5 Scopus citations