Christian Antonio Paitan Rojas, Bach

I am a professional in Administration with postgraduate training in Digital Marketing and experience in university academic management, higher education teaching, and the optimization of educational processes focused on quality. I currently work as an Academic Management Analyst in the Graduate School, where I lead academic planning, performance indicator monitoring, and the assurance of institutional standards. My career encompasses administrative management, educational innovation, and digital transformation applied to higher education. I also have experience in the financial sector, developing skills in customer analysis, sales management, financial evaluation, and customer loyalty based on personalized solutions. I have participated in academic coordination, faculty support, and learning assessment, contributing to knowledge management and human talent development. I possess skills in data analytics, strategic marketing, and the use of technological tools for evidence-based decision-making. My research interests focus on educational management, digital transformation, digital marketing, and organizational analytics applied to academic and financial contexts, aimed at generating applied knowledge with institutional and social impact.